These days, people understand the importance of a personal brand. Having a strong personal brand can help you in almost any profession. It can help you build and maintain a strong social media campaign. It can help you gain recognition in the workplace so you can move toward a promotion. It an even help you in your job search.

Your smile has a lot to say, and one of the things it can say is “this is my brand.” And it helps establish the value of the brand.

Your Smile Is Memorable

Part of the function of your brand is to make sure you’re remembered. You want to be the person who they can most easily recall when thinking through a day of interviews. Or the post that sticks in people’s heads. Or the name that is top of mind when people are making a short list for promotion.

Your smile helps make you a more memorable person, and therefore a more memorable brand. People find it easier to remember smiling faces. Science has shown it’s easier to remember smiling faces than angry ones. And that memory goes beyond just your face: they are more likely to remember your name if you’re smiling. Remembering your name and face is a great first step in achieving your personal brand recognition.

Your Smile Is Human

If there is any objection to the notion of a personal brand, it’s that it can sometimes detract from your just being human. Your smile helps you overcome this limitation.

A smile helps you establish your personal feelings. A smile is the most characteristic human expressions, and it’s instantly recognized and people respond even before they really know what they’re doing. When you’re doing brand activity, it’s also important to let yourself be yourself and let your natural, happy smile show.

Your Smile Makes People Feel Good

People want to have a good experience with your brand. They like brands that make them feel good. Your smile can help make that happen for your personal brand.

Smiles are inherently contagious, right? When you smile, people will naturally smile back. And here’s the trick: the act of smiling makes you feel happier. It stimulates biofeedback from facial muscles that communicates happy feelings to the brain and even stimulates the release of endorphins--the body’s natural feelgood chemicals.

So when you smile at people, you’re not just helping them remember your brand, you’re helping them have a positive brand experience that will make them more likely to want to associate with your brand in the future.

What You Need from Your Smile

These are all the things your smile can do. But how do you make sure your smile is up for the task? Here are a few things that your smile has to be in order to be effective in promoting your brand message.


Your smile doesn’t have to be perfect, but it does have to be attractive. You want people to be drawn to your smile, not pushed away. Besides, knowing you have an attractive smile can help with some of the other characteristics below.


The health and beauty of your smile generally go hand in hand. So a smile that’s attractive will generally be free of visible health problems like tooth decay, gum disease, and should have no missing teeth. This goes beyond the visible: you need to have bad breath under control. Bad breath isn’t just unpleasant, it can be a sign of major health problems.

Of course, maintaining a healthy smile has other benefits: it saves you money, and it means you won’t have to take down time as a result of dental emergencies.


One essential attribute you want your smile to convey about your brand is confidence. People are drawn to confidence, and the first place they should encounter that is in your smile. If your smile doesn’t make you confident: if you’re reluctant to show or share your smile, it will undermine the impression of confidence you want your smile to convey.


When we talk about conveying your humanity through your smile, part of what we’re talking about is being genuine and relatable. Your smile has to seem spontaneous and engaged. But if you’re unhappy with the appearance of your smile, it can make you hesitant to share it. That hesitancy won’t be missed by the people you meet, but it’s likely they’ll misinterpret it. They may only read it as a lack of confidence--bad enough--but they may also read it as you treating your smile as something that you just “put on” rather than feel.

You want to feel free to share your smile spontaneously for maximum effect.

Does Your Brand Need a Touchup?

If you don’t think your smile is doing all it can for your personal brand, maybe it’s time to improve it. From a general checkup to make sure it’s healthy to a full smile makeover, we can help you ensure your smile is ready to help your personal branding efforts.

If you want to learn more about what we can do for your smile and your brand, please call 201-343-4044 today for an appointment with a cosmetic dentist at River Edge Dental.